Advertising and college web sites

July 24, 2006

We don’t really look at the Talon Marks as a source of ad income, even though half our operating expenses in a school year come from advertising and those numbers have been dropping in recent years. But here is some interesting news for us to pay attention to.

A new survey of 7,500 university students found that they would like to see more local advertising on their campus’ newspaper websites. 64% would appreciate more local restaurant ads, 51% more entertainment, and 50% more ads from local stores.

This comes as no surprise as colleges are a boon to local businesses. What is surprising is that local advertisers haven’t picked up on the priceless medium of a local college’s newspaper website yet. It just seems too obvious.

See the story Score One More Advantage for Local Online Newspapers for more details.


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