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OldThink vs. NewThink

August 12, 2006

Ran across an interesting column about the shift of media taking place that requires a NewThink when most of us are used to OldThink ideas. The author says:

The media shift isn’t just about small vs. big. It’s also about a new way of thinking, or perhaps bringing back an old way of thinking that’s been lost in the era of big media mergers and the bottom-line focus on profits over serving people.

He then goes on to give some examples and calls on readers to add more. Here are just a few of the examples he gives:

Oldthink: Relying on mainstream media TV coverage to follow wars and conflicts.
Newthink: Reading bloggers or citizen journalists who are eyewitnesses to wars, or soldier bloggers who are participants and can share their own stories in words or video. Seeing photos from people with cameraphones at the scene.

Oldthink: Reading, listening or watching media on the schedules set by executives and programmers.
Newthink: Getting the information, news and entertainment we want, when we want it, on the device we want it, with or without commercials.

Oldthink: Turning on car radios to hear the music or radio shows we enjoy.
Newthink: Getting satellite radio or plugging in portable MP3 players to our car stereos so we can listen to hundreds of commercial-free stations on satellite or thousands of podcasts downloaded from the Internet.

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