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Help enough other people …

October 7, 2006

You can get everything in life you want if you will just help enough other people get what they want. — Zig Ziglar

Ziglar is one my favorite speakers and I particularly like this quotation. Which is why I was happy to spend part of my day training faculty and students at Pierce College, who are getting ready to launch their new College Publisher site.

They received training from College Publisher, but there is nothing like a little extra help on strategy for implementing the tool into the infrastructure of the program.

One of the important tips I gave was to make sure to give everyone on the staff a “reporter” account (at least) so that they can submit their stories and photos for the print edition through the CP site. Too many advisers I talk to cling to the old style of having stories submitted separately and then uploaded to the site. What a waste of time. A common comment I hear is that the staff does not have the time to update the web site. Of course not when you insist on creating extra work in the process.

Fortunately, the advisers and staff saw value in that first step.

I had to laugh inwardly, however, when one of the students who has HTML knowledge started asking about majorly redesigning the site. I get that a lot. The techie wants to immediately monkey with the template when the staff needs to learn to focus on developing content. Never fails.

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