Linking pro/con articles online

October 23, 2019

As I routinely review California community college online student publications I have noticed that that those that those publications that like to include pro/con articles in their print editions make a serious mistake when they move those articles online.

pro/conWhen they pro-con articles are run in the print edition, they are run side by side, but there is no side by side when you move them online. They are separate articles and those readers who read one article do not necessarily read, or see, the other article. The effect of the pro/con is lost. It would be simple for those publications to add a link to each other, but publications most often do not. That is perhaps because online editors (or student reporters) are not thinking about their readers’ online experience, they are simply archiving their print stories.

It would be an easy step to take, but it requires developing an online mind-set.

In fact, many student publications miss out on helping their readers find related stories completely. If there is an on-going story the publication is covering each story over time is separate, but there is, or should be, a relationship.

And the linking should go both ways. When a new article is linked to an old article, the old article should get a link to the new one. With an online article you never know how the reader gets to the article. In fact, it is common for a Google search to drive a reader to an old article. The Cuesta College Cuestonian recently noted on its Facebook page that its most-read article (with nearly 1,200 views) is a five-year-old story about math requirements for graduation. Today’s newspaper staff may not know that the story even exists, other than because of analytics, but readers keep coming to it.

Now, it may be unrealistic to add links to all past stories where conditions have changed* –the reader has some responsibility is recognizing the publication date and employing some critical thinking– but if you have a current evolving story, it could be helpful to the reader to know what has happened before. Evolving stories should have a summary paragraph somewhere, but even summary paragraphs are weak on details.

One community college publication that does a good job with including links, either from its own publication or to other publications that perhaps serve as sources for the story, is the Santa Barbara City College Channels, which has been an online-only publication for years. At one time at least, the publication had a policy that all submitted stories should include a minimum of two links.

(The Channels also does one of the best jobs in the state in coving campus governance.)


*And we certainly don’t want to be be George Orwell’s Winston Smith, whose job is to rewrite old news stories so that they reflect today’s reality to have always been this way, in the book Nineteen Eighty Four, A Novel.

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